Small distillery recognised on the international stage
Herefordshire-based Black Mountains Botanicals enjoyed huge success at the recent International London Spirits Competition. They scooped two gold medals, which is the ultimate seal of approval in the global spirits industry. To receive this distinction, they needed to score highly in three different categories: Quality, Value and Packaging.
In contrast to other spirits competitions, where distilling ability and technical expertise sometimes receive primary consideration at the expense of drinkability, the goal of the London Spirits Competition was to award and celebrate the spirits that drinkers actually want to buy, whether at a retail store or ordering off the menu at a London restaurant.
According to CEO Sid Patel of event organiser Beverage Trade Network: “When looking at spirits brands consumers are looking for value and experience. So at the London Spirits Competition, we feel that it is important to look at the elements of the product that contribute to that – of course there's quality, but also critically appearance and overall value.”
The judging panel consisted of spirits industry experts with commercial buying responsibility. This ensured that all spirits selected as winners in the competition were exactly the types of spirits that are favoured by both the spirits trade and the end consumer.
“The authority that an award from the London Spirits Competition brings, comes from the power of being judged across quality, value and appearance, the high quality of the judges and the intensely competitive product set, says Lloyd Reed, co-owner and distiller at Black Mountains Botanicals.
"We're extremely delighted that our Herefordshire distilled gins performed so well. These gold medals demonstrate that we are making the types of spirits that bar managers and mixologists want to use, and gin lovers enjoy choosing and drinking."
Hill Billy Red came first out of all the UK gin distilleries and joint third in the world rankings, with the 48-percent Distillers cut close behind with a joint fourth in the world rankings and third in the UK.
"Being recognised in an international arena, alongside so many international brands and coming out number one in the UK has brightened up what has been a really challenging year, says Lloyd. "Moving from the humble beginnings of the farmhouse table just over two years ago to taking a joint third out of all the international rankings in the London Spirit Competition has really lifted our spirits (pun intended!).
Glyn Bufton, the other half of this award winning team, adds: “We have distillery and portfolio expansion plans this year and will be bringing out several new products. These awards show you can be a small business yet still rank as some of the best producers in the world produced here in the heart of Herefordshire.”
For more details about the London Spirits Competition, visit: www.londonspiritscompetition.com
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