Rhayader on the storm

 The beautiful town of Rhayader in Mid Wales is re-named The Outdoors Capital of Wales

by Webmaster, 22nd July 2021

The beautiful town of Rhayader in Mid Wales is re-named The Outdoors Capital of Wales

Snowdonia may be the obvious choice for outdoorsy types, but Rhayader and the surrounding mid-Wales countryside has arguably just as much to offer. Famous as the first town on the River Wye, Rhayader is home to the spectacular dams and reservoirs of the Elan and Claerwen Valleys. It also has a rich and varied history and has been a resting point for travellers for centuries. For instance, one of the oldest buildings in the town is the Old Swan pub, where a structure has stood since 1676.

A haven for walkers and outdoor enthusiasts, with a wide choice of accommodation, restaurants and pubs, Rhayader has been re-launched as The Outdoors Capital of Wales. The new branding has been spearheaded by an action group called Rhayader 2000 and the town council over the past year. A new website has also been launched to encourage visitors to the area. 

“The site has been designed to encapsulate everything Rhayader has to offer, but with a real outdoors theme running through it, “ says councillor, Rhys Thomas. “Our community welcomes visitors with open arms.”

Recognising the importance of the tourism sector to shops and businesses in the town, the town council have agreed to support Rhayader 2000 annually.

“The funding from Rhayader Town Council has already given us results with this new contemporary website,” says Kerena Pugh, Rhayader 2000 chair. 

“Working together with all the businesses of the town will make Rhayader stronger, more vibrant and will drive our economy for the future.”

The new website will be a hub of information and visitors can access a directory of local activities and amenities, as well as an events page and an interactive map. 

To view the website, visit:



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